Abstract

In India, Rythu Bazaar (Farmers’ Market) concept was introduced in the state of Andhra Pradesh. This
marketing system has given good results, with regard to prices of vegetables, benefits to the farmers and
customers. At present approved auction method is used in Latur city for selling vegetables in organized
market. However, the farmers are selling their vegetables directly to the customers on the streets in Latur
city. This type of marketing is done without any permission from the local authority and faces many
problems such as, lack of space, unhygienic market conditions, lack of storage facilities, electricity,
parking facility, etc. To overcome these problems, a market survey was conducted with the help of
questionnaire. The result of the study is presented in this paper and the researchers put forward certain
suggestions to our overcome those problems by way of establishing ‘Shetkari Bazar’ on the lines of
‘Rythu Bazar’.